Goodtype is a showcase of the letter arts and a place to discover and connect with lettering artists and illustrators from all across the globe, whether it be through one of our workshops or through browsing our robust collection of lettering art on Instagram or from one of our Goodtype books.  Founded by Brooke Robinson, artist and curator from Austin, TX.

Looking for an artist for your next design project? Fill out our design inquiry form to get connected. 

Need more inspiration? This summer, we released our second coffee table style lettering book! It showcases nearly 130 artists from over 30 countries with lettering process sketches to final, polished lettering art.  It includes interviews and contributions by Gemma O'Brien, Jessica Hische, Lauren Hom and Ken Barber. Published by Rizzoli. Authored and Curated by Brooke Robinson. Available to purchase here.


In the Summer of 2012, Brooke Robinson quit her job as a graphic designer in Austin, TX and rode her bicycle down the West Coast from Canada to Mexico. This trip revived her love for the letter arts. The bike allowed her to more intimately connect with her environment on the road and in the cities. She discovered that the West Coast was a treasure trove of hand lettering with hand painted murals and hand lettered signs and logo badges everywhere. She soon began curating this love on Instagram, thus @Goodtype was born on July 24th, 2013. Goodtype has since grown to a community of over 1 million that share Brooke's love of lettering and type design. 

For the love of letters from A to Z, connecting all strokes with all folks—we are Strength in Letters. 

Founder Brooke Robinson. Photo by Tim Clancy at Hotel San Jose in Austin, TX

Founder Brooke Robinson. Photo by Tim Clancy at Hotel San Jose in Austin, TX